Donor Outreach Through Social Media

Course Code:


Course Category:

Corporate Functions

Duration (hours):


Fees (Please note that the fees listed are for your reference only. The final course fee may vary.)
Name Fee (Excludes GST) Fee (Includes GST)
Nett Fee (after SSG funding) $ 55.00 $ 58.85
Course Fee (Before Funding) $ 550.00 $ 588.50


Social media is uniquely suited for non-profit marketing because it stretches what are often limited funds and resources. It is no longer enough to simply create Facebook and Twitter accounts for your non-profit. Forethought, planning and persistence are needed to maximize the communication benefits of social media platforms. The course equips the learner with knowledge and skills to select appropriate social media platforms that matches the donor outreach objectives. Learners will also learn on the barriers of using social media in donor engagement.

Target Participants:

Fundraising professionals in VWOs / NPOs who wish to reach out to and network with donors using the social media platforms.

Learning Outcome:

By the end of the course, participants will be able to:

1. Interpret the barriers of using social media in donor engagement

2. Use Web 2.0 and beyond features for public communication

3. Select social media platform that matches the donor outreach objectives

4. Develop a social media plan to present your organisation online


Mode of delivery:
Blended learning (facilitated classroom training and online course materials)

This course includes assessment components.
Assessment may be conducted during and/or after the course. As there is an assessment component for this course, grading and processing of results can only take place after course completion. Learners who pass the assessment(s) will be awarded with an electronic Certificate of Achievement from SSI. You will receive an email notification when your e-Cert is ready for download in your NCSS e-Services account.

Please note that this course will be conducted online via Zoom (click to learn more about Zoom). Successful applicants will be able to access and download course materials from LearningCloud upon course confirmation. They will also be given the URL to join the Zoom course session with a unique password via email. Participants will be required to use their Name (as per NRIC) as the Zoom ID to be given access to the Zoom course session and will have to enable video view while the session is in progress.
Please note that all training session(s) will be recorded as part of funding requirements and audit purposes. Learners will be required to have their camera turned on throughout the session(s). By agreeing to attend this course, Learners are deemed to have consented for their participation to be recorded.

Fee Remarks:

SSG funding is available for Singapore Citizens and Permanent Residents only. For more information on SSG Training Grants, please visit:
SkillsFuture Singapore Funding.
SkillsFuture Credit.

VCF funding is available for foreigners who are staff of NCSS Member Social Service Agencies via Direct Training Application.

Terms and conditions apply. Applicants of above training grants should inform SSI upon submission of your application.

Trainer Profile:

Usha Menon is founder of Usha Menon Management Consultancy (Asia), an international training and consultancy service working exclusively with social-impact organisations across Asia. Her multi-country client list include charities, arts/ health/ education institutions, think-tanks, UN entities, International NGOs, social enterprises, philanthropic foundations and capability building organizations. She brings a wealth of multi-country experience, expertise and insights on leadership, management and fundraising.

Usha has helped charities to expand their program and fundraising capabilities. She has transformed charity income sources drastically through local resource mobilisation across Asia, especially in the areas of local private sector fundraising through individual giving, philanthropic investments and corporate engagement.

Usha is a keen observer and an active global participant of the nonprofit sector for the past 29 years. A celebrated speaker, connector, mentor and consultant on non-profit management, leadership, and philanthropy, she has presented, trained, inspired and consulted across the globe in over 30 countries. Her blog ‘Asian Insights’ is followed by community leaders keen on enhancing social impact. She recently collaborated with NUS to publish the ‘Exploratory Studies on Fundraising Practises’ in the social service and health sectors in Singapore. The report can be downloaded from

Her many volunteer appointments include serving on charity boards, mentoring non-profit leader and as advocate for policy environment changes to build a vibrant people-sector across Asia.

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