Course Code:


Course Category:

Corporate Functions

Duration (hours):


Fees (Please note that the fees listed are for your reference only. The final course fee may vary.)
Name Fee (Excludes GST) Fee (Includes GST)
Full Course Fee $ 550.00 $ 588.50
Nett Fee (after SSG funding) $ 165.00 $ 176.55


Whether your non-profit brand is still young and looking to grow or finding itself at a crossroads and in need of a new brand direction or just wanting to gain a deeper understanding of the importance of branding, this workshop will provide learners a firm knowledge on brand building.

Target Participants:

Target audience includes all professionals who are responsible for brand development and marketing functions within a NPO or Social Service Agency, non-marketing/branding professionals within the NPO sector looking to acquire strong branding knowledge, and for those who need to update themselves and seek new ideas on brand building.
The skills and knowledge for this course, which the learner is assumed to possess, are as follows:
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills System Workplace Literacy (WPL) Level 6
• Be able to read and write English at a proficiency level equivalent to the Employability Skills System Workplace Literacy (WPL) Level 6
• Be able to use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 6

Learning Outcome:

By the end of the course, learners will be able to:
1. Explain the concept of branding
2. Describe the key differences between brand identity and brand image
3. Explain the concept of brand positioning in the context of non-profit sector
4. Describe the use of brand persona in creating differentiation for non-profit organisations


Mode of delivery:
Please note that this course will be conducted online via Zoom (click to learn more about Zoom). Successful applicants will be able to access and download course materials from LearningCloud upon course confirmation. They will also be given the URL to join the Zoom course session with a unique password via email. Participants will be required to use their Name (as per NRIC) as the Zoom ID to be given access to the Zoom course session and will have to enable video view while the session is in progress.

Please note that all training session(s) will be recorded as part of funding requirements and audit purposes. Learners will be required to have their camera turned on throughout the session(s). By agreeing to attend this course, Learners are deemed to have consented for their participation to be recorded.

This course includes assessment components. Assessment may be conducted during and/or after the course. As there is an assessment component for this course, grading and processing of results can only take place after course completion. Learners who pass the assessment(s) will be awarded with an electronic Certificate of Achievement from SSI. You will receive an email notification when your e-Cert is ready for download in your NCSS e-Services account.

This course was formerly known as "How To Turn A Non-Profit Organisation (NPO) Into A Strong Brand".

Fee Remarks:

SSG funding is available for Singapore Citizens and Permanent Residents only. For more information on SSG Training Grants, please visit:
SkillsFuture Singapore Funding.
SkillsFuture Credit.

VCF funding is available for foreigners who are staff of member VWOs of NCSS via Direct Training Application.

Terms and conditions apply. Applicants of above training grants should inform SSI upon submission of your application.

Trainer Profile:

Ms Catherine Chai, Principal Consultant – Broc Consulting Pte Ltd, is a strategic brand consultant, trainer, facilitator, speaker and educator. She brings with her over 20 years of extensive experience in brand strategy, brand management, marketing, training and facilitation skills across various industries. Catherine started her career in brand management roles working for companies such as Pernod Ricard (2nd largest wines and spirits company in the world) and Yeo Hiap Seng Ltd managing brands in the local, regional and international markets. She later
joined the consulting industry in year 2000. Over the years, Catherine has successfully helped more than 50 companies in the B2B and B2C sectors cutting across many industries to chart their brand growth.

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