How To Turn A Non-Profit Organisation (NPO) Into A Strong Brand

Course Code:


Start Date:

29 May 2019

Course Category:

Corporate Functions

End Date:

29 May 2019

Duration (hours):



Social Service Institute

Application closing date : 07 May 2019

Indicate Your Interest


Name Fee (Excludes GST) Fee (Includes GST)
Course Fee (Before Funding) $ 550.00 $ 588.50
Nett Fee (after SSG funding) $ 165.00 $ 176.55

This module aims to provide learners with a robust framework to turn their non-profit organisations (NPOs) or Voluntary Welfare Organisations (VWOs) into a brand. Many NPOs/VWOs overlook the need for developing a brand strategy and underestimate the power of branding. Learners are exposed to the key components in a brand strategy and case studies on how similar organisations leverage the power of a strong brand to drive their social causes.

Learning Outcome:

By the end of the course, participants will be able to:

1) Explain the concept of "brand"
2) Explain the importance and power of Branding for NPOs
3) Explain the process in developing a strong brand
4) Identify the components in developing a strong brand

Target Participants:

Target audience includes all professionals who are responsible for brand development and marketing functions within a NPO or VWO, non-marketing/branding professionals looking to acquire strong branding knowledge, and for those who need to update themselves and seek new ideas on brand building.

Learners are assumed to possess an English Language (speaking, reading, writing and listening) proficiency level equivalent to GCE ‘O’ level or Employability Skills System Workplace Literacy (WPL) Level 6.

Trainer Profile:

Ms Catherine Chai, Principal Consultant – Broc Consulting Pte Ltd, is a strategic brand consultant, trainer, facilitator, speaker and educator. She brings with her over 20 years of extensive experience in brand strategy, brand
management, marketing, training and facilitation skills across various industries. Catherine started her career in brand management roles working for companies such as Pernod Ricard (2nd largest
wines and spirits company in the world) and Yeo Hiap Seng Ltd managing brands in the local, regional and international markets. She later
joined the consulting industry in year 2000. Over the years, Catherine has successfully helped more than 50 companies in the B2B
and B2C sectors cutting across many industries to chart their brand growth.


Mode of delivery:
Blended learning (facilitated classroom training and online course materials)

This course includes assessment components. Assessment may be conducted during and/or after the course. As there is an assessment component for this course, grading and processing of results can only take place after course completion. Learners who pass the assessment(s) will be awarded with an electronic Certificate of Achievement from SSI. You will receive an email notification when your e-Cert is ready for download in your NCSS e-Services account.

Fee Remarks:

SSG funding is available for Singapore Citizens and Permanent Residents only. For more information on SSG Training Grants, please visit:
SkillsFuture Singapore Funding.
SkillsFuture Credit.

VCF funding is available for foreigners who are staff of member VWOs of NCSS via Direct Training Application.

Terms and conditions apply. Applicants of above training grants should inform SSI upon submission of your application.


SURANI Suraiza / / 65895557

Indicate Your Interest


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